Content Marketing vs. Digital Marketing: Basics & Differences




Updated 11/13/2023

Explore the differences between digital marketing and content marketing in this article. Understand these key components of a modern business strategy.

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Digital marketing is a broad term that encompasses many strategies for promoting products or services online. Among these strategies is content marketing, which focuses on creating and sharing valuable content to attract and retain a targeted audience.

This article clarifies those terms, highlighting their differences and how they complement each other, especially for beginners.

Content Marketing vs Digital Marketing

While content marketing and digital marketing are essential components of a modern business strategy, they have a few key differences.

  • Content Marketing: A subset of digital marketing that focuses on creating and distributing content to attract, engage, and retain an audience. This content can take various forms, including blog posts, videos, infographics, etc.
  • Digital Marketing: An umbrella term that includes all online marketing efforts. It leverages channels like search engines, social media, email, and websites to connect with current and prospective customers.

So, content marketing is the content-focused part of digital marketing. Content marketing can be its own umbrella term, as it can involve SEO, email marketing, and other digital marketing strategies.

Content Marketing Basics

Content marketing is about providing value to your audience, not just about pitching your products or services. Content marketing involves these common tasks:

  • Creating Quality Content: Building out a library of high-quality, engaging content aligned with the interests and needs of your target audience.
  • Diverse Content Formats: Content marketing isn’t limited to writing articles or blog posts. It includes a variety of formats like videos, podcasts, infographics, social media posts, and others to engage with your audience and provide value.
  • Consistency and Relevance: Regularly updating your content is key to successful content marketing and SEO. It’s not a one-and-done process, as you’ll need to periodically take your learnings and use them to refresh old content.

These are only a few factors and strategies for content marketing. Like many fields, it can incorporate many skill sets, whatever’s necessary to produce quality, engaging content.

Digital Marketing Essentials

Digital marketing extends beyond content creation to include various other tactics for online promotion:

Each strategy offers different ways to reach and engage your audience, which can be used in tandem with content marketing efforts.

Bottom Line

Content marketing and digital marketing, while distinct, are complementary strategies. A well-rounded digital marketing plan should include a content marketing strategy that not only attracts but also engages customers. ?

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