Glossary
Digital marketing and SEO terms with helpful guides
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Robots Meta Tag: Basics, Examples & SEO Best Practices
The robots meta tag is an essential SEO tool and concept. It helps you manage how search engines and web crawlers treat your site.
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Vanity URL: Meaning, Examples & Best Practices
Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.
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Context Window: Meaning, Examples & AI Basics
AI tools like ChatGPT and Google Gemini use context windows to remember information. This guide covers the essentials.
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Primary Keyword: Basics & SEO Strategies
Primary keywords are the target SEO topic for a webpage. This article covers the basics and how to use them in your strategies.
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Domain Authority (DA): Basics of Moz’s SEO Metric
Learn about Domain Authority (DA), an SEO metric developed by Moz that calculates a website’s backlink profile strength.
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Redirect Chains: Meaning & How To Fix Them
Learn about redirect chains, a common SEO issue. Find why they create problems and how to fix them for your site.
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Backlink Profile: SEO Basics & How To Build Yours
Learn about backlink profiles, an essential off-page SEO concept.
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Search Generative Experience (SGE): What It Means for SEO
Learn about SGE, a generative AI feature for Google Search results.
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Traffic Potential (TP): Understand Ahrefs’ Keyword Metric
Learn about Traffic Potential (TP), an SEO metric developed by Ahrefs for understanding keyword potential and value.
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Referring URL: Meaning, Basics & Marketing Tactics
Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
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Generative AI: Understand The Transformative Technology
Learn about generative AI, the incredibly powerful technology that has the world in a frenzy. Find features, popular tools, and how to use it.
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Large Language Model (LLM): Basics & AI Significance
Understand the essentials of Large Language Models (LLMs). This powerful technology helps AI tools like ChatGPT understand and assist users.
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LSI Keywords: Meaning & SEO Clarifications
This guide covers Latent Semantic Indexing (LSI) keywords and how they relate to SEO. Learn how to use related keywords effectively.
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Digital Marketing: Basics & Key Components
Learn the core channels of digital marketing, including SEO, PPC, content marketing, social media, and related concepts.
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AI Tokens: Building Blocks for Understanding Language
This guide covers the basics of AI tokens and how they’re used in tools like ChatGPT. Find details and how to estimate tokens by word count.
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Swipe File: Meaning & How to Organize Your Inspiration
Learn about swipe files and how to use them to collect what inspires you. These can be for writing, design, or whatever you want to collect.