Digital Marketing
All articles covering digital marketing on the site.
Find the essentials, best practices, and software tips.
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Vanity URL: Meaning, Examples & Best Practices
Vanity URLs are memorable web addresses that redirect to another page. This guide covers the basics and how to manage them.
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Referring URL: Meaning, Basics & Marketing Tactics
Learn about referring URLs, which digital marketing and SEO tools use to measure and report web traffic.
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Digital Marketing: Basics & Key Components
Learn the core channels of digital marketing, including SEO, PPC, content marketing, social media, and related concepts.
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Negative Keywords: Basics, Uses & PPC Examples
Discover how negative keywords can reduce costs, improve conversion rates, and enhance ad relevance. Learn how to improve your campaigns.
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Google Keyword Planner
Discover how to leverage Google Keyword Planner for your SEO and PPC strategies with our quick guide. Learn how to find relevant keywords for your business.
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Key Performance Indicator (KPI): Meaning & Examples
Key Performance Indicators (KPIs) are important for reaching goals. Learn how to use KPIs and why it’s essential to measure performance.
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Social Media Marketing (SMM): Basics & Tips
Explore the essentials of Social Media Marketing (SMM). Learn how to choose the right platforms and create a winning strategy.
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Paid Search: Meaning & PPC Ad Campaign Fundamentals
Discover the power of Paid Search advertising with our quick guide. Learn how PPC works, its advantages and disadvantages, and key components.
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Email Marketing: Basics & How to Get Started
Learn how to leverage email marketing to engage your audience and boost your business growth. Discover email tips, tools, and strategies.
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Search Engine Optimization (SEO): Basics & Best Practices
Get started with SEO. Learn the main components of this powerful digital channel that optimizes web content for users and search engines.
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Cost-Per-Click (CPC) Meaning & Basics for Online Ads
Learn what CPC is, why it’s important in digital marketing, and how it influences your advertising strategy. Explores strategies with CPC.
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Conversion Rate Optimization (CRO): Meaning & Essential Tips
Learn about Conversion Rate Optimization (CRO) and how it can maximize the value of your visitors. Discover popular tools and what to test.
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Conversion Funnel: The 4 Stages & Optimization Tips
Understand conversion funnels with this guide. Learn how to optimize each stage of the funnel to maximize conversions and drive growth.
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Content Brief: Meaning, Common Components & Best Practices
Discover what content briefs are and their role in creating strong online content. Learn how to make briefs with our tips and best practices.
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Competitive Analysis: Basics & Best Practices for SEO
Understand the basics of competitive analysis with our guide. Learn what competitive analysis is, its importance, and how to conduct research.
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Clickstream Data: How It’s Used and Affects Privacy
Explore our guide to clickstream data, an essential tool in digital analytics. Learn about its importance, its uses, and how it relates to privacy.
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