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Articles
Articles covering Google and its products
Search Generative Experience (SGE): What It Means for SEO
Learn about SGE, a generative AI feature for Google Search results.
DuckDuckGo: Basics & SEO Considerations
Learn about DuckDuckGo, a privacy-centered search engine alternative to Google. Understand its role in SEO and DuckDuckGo’s pros and cons.
Google Gemini: Top Features, Use Cases & Alternatives
Learn about Google Gemini, a generative AI tool for researching information and creating written content. Discover use cases and alternatives.
Google Keyword Planner
Discover how to leverage Google Keyword Planner for your SEO and PPC strategies with our quick guide. Learn how to find relevant keywords for your business.
Featured Snippets: SEO Basics & How to Get Them
Learn how to optimize your content for featured snippets in Google’s search results. Increase your site’s visibility, authority, and traffic.
Google Search: Basics from an SEO Perspective
Discover the fundamentals of Google Search from an SEO perspective in this guide. Learn about the core elements of SEO, keyword research, and other areas.
Target CPA: Basics and How to Set Yours
Learn about Target CPA, a feature in paid advertising that refers to the desired cost per action. Find more and examples with this guide.
Ranking Factor: What It Means to SEO & How to Rank Better
Learn about SEO ranking factors as we know them. These include content quality, page speed, UX metrics, and others. Understand the essentials.
Quality Score: PPC Basics and How to Improve Yours
Learn what a Quality Score is and how it relates to online advertising. Understand key components and how to optimize them for better ROI.
Googlebot: What You Need to Know for SEO
Explore our guide to Googlebot, the web-crawling software that powers Google’s search engine. Understand how it works, why it’s important for SEO.
Google’s Knowledge Graph: What It Is, With Examples
Learn about Google’s Knowledge Graph: what it is and how it benefits SEO. Understand its role in search results and how to leverage it.
E-E-A-T: Meaning & How to Improve Quality Signals for SEO
Learn what E-E-A-T is and how it relates to SEO. Yes, digital marketing is full of acronyms like this. Understand them with useful info tips.
Crawl Budget: SEO Basics & How to Optimize Your Budget
Unlock the potential of your website’s SEO with our guide on crawl budget. Understand what it is, why it matters for your site’s visibility.
Google Sheets: Overview, Best Practices & Top Alternatives
Learn how to get started with Google Sheets, the powerful online spreadsheet software. Find essential information and the best alternatives.
Google Ads
Google Ads is a platform that allows businesses to create and run online advertisements. These ads can appear on Google’s search results.
Google Business Profile
Learn about the basics of Google Business Profile with this quick guide. Discover how to set up, optimize, and effectively manage your local listing.
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