Moz Pro




Updated 10/10/2023

Explore our beginner’s guide to Moz Pro, a powerful SEO toolset. Learn about its key features like keyword research, site audits, rank tracking, and more.

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Moz Pro is a comprehensive SEO software suite designed to help businesses and individuals increase their website’s visibility and rank higher on search engine results pages (SERPs). It’s a product of Moz, a Seattle-based company known for contributing to the SEO community, including educational resources and powerful SEO tools.

Key Features of Moz Pro

The software has plenty of features. Here are some highlights:

Keyword Research

One of the most critical aspects of SEO is keyword research, and Moz Pro excels in this area with its Keyword Explorer tool. The tool provides users valuable data on keyword search volumes, difficulty level, organic CTR, and priority. It also offers keyword suggestions, helping users discover new keywords related to their business or industry.

Site Audits and On-Page Optimization

Moz Pro’s site audit feature allows users to identify and fix technical and on-page SEO issues affecting their website’s performance. The tool scans the site and offers actionable insights to improve elements like meta tags, page content, and site speed.

Rank Tracking

Tracking how your website ranks for specific keywords over time is crucial for any SEO strategy. Moz Pro’s rank tracking tool monitors your website’s SERP rankings for your targeted keywords, providing current and historical data. This data helps users understand their SEO performance and adjust their strategies accordingly.

Link building is another important aspect of SEO. Moz Pro’s Link Explorer tool provides detailed data on a website’s backlink profile, helping users understand their site’s authority and identify opportunities for new backlinks. It also helps to analyze competitors’ backlinks, providing insights into their strategies.

Is There a Free Version of Moz?

While Moz Pro isn’t free, Moz offers several free SEO tools that provide valuable insights and data for your website.

These include the MozBar (a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools), Link Explorer (providing a glimpse into your site’s backlink profile), and Keyword Explorer (offering a limited number of keyword queries per month).

However, to access the full range of features and tools, including detailed analytics and more comprehensive data, you would need to subscribe to Moz Pro, which is a paid service.


In conclusion, Moz Pro is a valuable asset for anyone looking to improve their website’s search engine visibility. By providing a range of powerful tools and insights, it allows users to take a proactive approach to SEO and achieve their online visibility goals.

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