DIY SEO Software for Self-Starters

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Updated 4/22/2024

We’ve compiled a quick list of SEO tools that are user-friendly and suitable for most people looking to improve search traffic on their own.

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While search engine optimization (SEO) can be a complicated aspect of digital marketing, most site owners and businesses can accomplish basic SEO tasks without consulting services or agencies.

To help, we’ve compiled a quick list of SEO tools that are user-friendly and suitable for most people looking to improve search traffic on their own.

SEO Software Picks

SoftwareDescriptionCategories
Google Keyword PlannerGood for keyword volume and CPC dataKeyword Research
Google Search ConsoleEssential for monitoring and resolving technical SEO issuesTechnical SEO, Analytics
Bing Webmaster ToolsSimilar to Google’s offering but for Bing’s search engineTechnical SEO, Analytics
GTmetrixAnalyzes the speed and performance of your websiteTechnical SEO
Surfer SEOAnalyzes your content against top-performing pagesCompetitive Analysis
Screaming Frog SEO SpiderCrawls your website to find SEO issuesTechnical SEO
SEOquakeA browser extension providing SEO metrics for web pages.On-Page SEO
Majestic SEOOffers detailed backlink analysisOff-Page SEO
Ahrefs Backlink CheckerProvides a free version for checking backlinksOff-Page SEO
SEMrush Position TrackingTracks daily changes in keyword positionsRank Tracking
Google AnalyticsProvides comprehensive data on website traffic and user behaviorData Analytics
Moz LocalStreamlines the process of managing your local business listingsLocal SEO
Google’s Mobile-Friendly TestChecks how easily a visitor can use your page on a mobile deviceTechnical SEO
Yoast SEOA comprehensive SEO plugin for WordPress. Our plugin pick.On-Page SEO, Technical SEO
All in One SEOAnother popular WordPress plugin for those who prefer an alternative to YoastOn-Page SEO, Technical SEO
Google TrendsAnother popular WordPress plugin for those who prefer an alternative to YoastKeyword Research
SimilarWebAnother popular WordPress plugin for those who prefer an alternative to YoastOff-Page SEO

For more information on the categories, see our articles on the subfields of SEO:

Many of the tools can be used for multiple purposes and cross-category efforts.

When to Seek Assistance

While these tools can help you accomplish significant SEO work, they won’t automatically help you rank better in search results. If you’re new to SEO or uncomfortable with making and executing long-term strategies, you should consider getting expert advice.

That said, the best way to learn SEO is by practicing it, and these tools should help you collect key data and form strategies. If you want to get more out of your efforts, keep learning and refining your techniques.

Bottom Line

These software picks are some of the most popular available for common SEO efforts. Check out those that appeal to your needs, then hone your skills on your favorite tools.

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