Ahrefs: Overview & Features

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Updated 3/12/2024

Ahrefs is a popular SEO tool that helps website owners perform keyword research, get technical reports, and analyze competitors.

ahrefs cover - logo and plants

This quick guide covers the basics of Ahrefs, its features, and who it’s best for.

What is Ahrefs?

Ahrefs is a popular SEO tool that helps website owners perform keyword research, get technical reports, and analyze competitors.

It is used by businesses of all sizes, from small startups to large enterprises, and is trusted by digital marketers, SEO professionals, and content creators worldwide.

Features

Ahrefs has a comprehensive set of features that help website owners improve their search engine rankings, including:

  • Keyword Explorer: Helps users find profitable keywords for their website by providing detailed data on search volume, difficulty, and potential traffic.
  • Site Explorer: A powerful tool for analyzing website metrics, including backlinks, organic search traffic, and referring domains.
  • Content Explorer: Helps users find the most popular content on the web and provides data on the backlinks and social shares each content piece has received.
  • Rank Tracker: Allows users to track their website’s search engine rankings over time, and to see how their rankings compare to their competitors.

Who is Ahrefs best for?

Ahrefs is an ideal tool for website owners, bloggers, and online marketers who want to improve their website’s search engine rankings and grow their search traffic.

It is also useful for SEOs who want to perform in-depth competitor analysis and keyword research.

Bottom Line

Ahrefs is a fully-featured SEO toolset that provides website owners comprehensive features to improve search engine rankings and analyze competitors.

We recommended it for anyone looking for a professional keyword research solution.

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